Business intelligence refers to the processes and tools used to analyse business data, turn it into actionable insights, and help everyone in an organisation make better-informed decisions. Also known as a decision support system (DSS), a BI system analyses current and historical data and presents findings in easy-to-digest reports, dashboards, graphs, charts, and maps that can be shared across the company.
BI is sometimes called “descriptive analytics” because it describes how a business is performing today and how it performed in the past.
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